QlikView – PR for business intelligence
Challenges:
As QlikTech was coming fresh in Indian Markets the biggest challenge was to establish and sustain the name “QlikTech” amongst the target audience
Strategy :
- Press Conference for announcing the Indian Operations and the Launch of QlikView Version 9.0
- One to One Interview with select publications
- Consistent Lead Qualification Activity
- Participation in the industry expositions and creating high visibility sponsorship programs
- Customized International and Regional Press Releases dissemination to Trade and Mainline media
- Created credibility based on the case studies developed such as Aditya Birla Minacs, Canon, and more.
Result :
- Generated extensive Print, Online, and Television coverage
- Gained high visibility by highlighting the association with large Indian Companies
- Gained awareness in the trade circle
Corporate Communication:
Simultaneously, Lead Generation Activity has achieved both immediate qualified leads and long-term brand enhancement.
