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CASE STUDY

EFI – Nasdaq listed company

EFI – A Case Study

A cash-rich company offering solutions to the print industry entered India with the acquisition of an ailing but well-known company. In the telecom sector  Unimobile (a pioneer in bringing SMS technology)

Challenges :

  • To overcome the established name and make a mark as EFI
  • To phase out the name of the acquired company

 

Strategy :

  • One-to-one interviews with select publications to brief the standing it enjoys in the printing industry
  • Plan branding presentation by tying up with Printers associations in different cities – to familiarize the solutions offered to the industry and to create India relevance
  • Participation in the industry expositions and creating high visibility sponsorship programs
  • Customized International Press Releases dissemination to Trade and Mainline media
  • Social responsibilities efforts – along with the Police force of Bangalore
  • Drivers details display –  communicating to printers community

 

Result :

  • Generated extensive Print coverage
  • Helped in the recruitment of technical resource   
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