Need help now? Call for a same-day consultation
CASE STUDY

EFI – Nasdaq listed company

EFI – A Case Study

A cash-rich company offering solutions to the print industry entered India with the acquisition of an ailing but well-known company. In the telecom sector  Unimobile (a pioneer in bringing SMS technology)

Challenges :

  • To overcome the established name and make a mark as EFI
  • To phase out the name of the acquired company

 

Strategy :

  • One-to-one interviews with select publications to brief the standing it enjoys in the printing industry
  • Plan branding presentation by tying up with Printers associations in different cities – to familiarize the solutions offered to the industry and to create India relevance
  • Participation in the industry expositions and creating high visibility sponsorship programs
  • Customized International Press Releases dissemination to Trade and Mainline media
  • Social responsibilities efforts – along with the Police force of Bangalore
  • Drivers details display –  communicating to printers community

 

Result :

  • Generated extensive Print coverage
  • Helped in the recruitment of technical resource   
Share this :
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
OUR WORKS

Latest Case Studies

Learn how our clients benefitted from the activities we conducted. What worked and why it did so.

QlikView – Case Study

The World’s fastest growing Business Intelligence vendor offering QlikView software that allows organizations to gather and analyze data to make better business decisions.

Read More »

VOLVO- Case Study

A recognized automobile company, entered infrastructure division by acquiring Ingersoll Rand, a well known group.

Read More »
comment

Post a Comments

Feel free to share your opinions and suggestions in the comments. We are happy to answer any queries you have.

Leave a comment

Your email address will not be published. Required fields are marked *